Friday 5 October 2012

Public relations - the nature and importance

PRPs IN THE MAKING: Left to right: Loyiso, Siphokazi, Nic Mmako and Mmakwena at UJ Council Chambers
I dedicate the last academic blog to the author of Naked Issues - myself.

I wish to reflect on the wonderful blogging journey I've had to embark on. Not only has it been an academic booster, but through blogging, a whole new world was revealed for me. I got an opportunity to explore my writing and critical analysis skills particularly in the field of Public relations, communications and media studies.

This journey has also enabled me to evaluate myself in terms of having the understanding for the social events that have taken place over the last nine months. Sometimes we look at what is happening in the media and are very quick to draw subjective conclusions.

This journey has made me realize how important it is to always go deeper into issues and attempt to find the root cause of certain events before making baseless assumptions about other people; public figures and ordinary people.

It has also been an opportunity to scrutinize the important role that Public relations play in everyday events. The theoretical part of PR requires in depth concentration and attention to detail in order to have the right understanding of the subject at hand.  The weekly blogging journey has allowed me to glue the theoretical and practical aspects of PR, communications and media studies. 

As I conclude, I wish to point out a few distinctive lessons I've treasured from this experience:
  •  Public relations is important because at its core, PR revolves around this universal truth: people act based upon their perception of facts.
  • By managing, controlling, or influencing people's perceptions, public relations practitioners hope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives.
  • When public relations practitioners successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished.
For those who may have an interest to follow this dynamic field, here's a list of career opportunities for you:
 
·  Public Relations Specialist
·  Social Media Specialist
·  Public Speaker
·  Communications Coordinator
·  Communications Director
·  Communications Editor
·  Communications Representative 
·  Communications Specialist
·  Copy Writer
·  Corporate Communications Specialist, read more titles here

6 comments:

  1. public relation to me also plays a big role in companies and i feel that we are not really known much because people still don't know what public relation is, even though we are behind the scenes mostly we do make things happen in politics,companies,music industries the list goes on i feel that we do the best and public relation is the reason why companies grow and celebrity have the good image in their career

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  2. quite an insightful broad view you have a grasp on matters relating to your future profession. i have experienced that as a PRP we all will have to chose wisely and carefully what we want to specilize in. and most importantly we must coordinate our indivudal talents with that speciality in the field that we know we can excel in. for example i worked recently as a social media manager/specialist and my talents are in writing so the way a conflict within me cause i was not specilizing in what i love as social media manager you have to have a love for the web and a keen sense of information technology. thank you sir for the more than intriguing blog,im left inspired.

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  3. The experiences in pr was a very big challenge but at the end it was worth it. I have learned alot, the journey was amazing. just pray i move forward

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  4. Public Relations Practitioners a.k.a "Spin Doctors", we create the desire and need towards a particular objective. Fact is we that voice that keeps guiding you with information...@MokD21

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  5. PR is very essential within the organisation evethough some people do not recognise that until some seriously occured in the organisation then we as PRP step in save the organisation.

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  6. PR certainly is a dynamic field, the way you have tackled societal issues has made for an reading experiance of note. You seem to be passionate about this profession and so you should ensure that you persue it and aim to be a pioneer and a innovator in it.

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