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| PRPs IN THE MAKING: Left to right: Loyiso, Siphokazi, Nic Mmako and Mmakwena at UJ Council Chambers |
I dedicate the last
academic blog to the author of Naked Issues - myself.
I wish to reflect on the wonderful
blogging journey I've had to embark on. Not only has it been an academic
booster, but through blogging, a whole new world was revealed for me.
I got an opportunity to explore my writing and critical analysis skills
particularly in the field of Public relations, communications and media
studies.
This journey has also enabled me to
evaluate myself in terms of having the understanding for the social events
that have taken place over the last nine months. Sometimes we look at what is
happening in the media and are very quick to draw subjective conclusions.
This journey has made me realize how
important it is to always go deeper into issues and attempt to find the root
cause of certain events before making baseless assumptions about other
people; public figures and ordinary people.
It has also been an opportunity to
scrutinize the important role that Public relations play in everyday events.
The theoretical part of PR requires in depth concentration and attention to
detail in order to have the right understanding of the subject at hand.
The weekly blogging journey has allowed me to glue the theoretical and
practical aspects of PR, communications and media studies.
As I conclude, I wish to point out a few
distinctive lessons I've treasured from this experience:
- Public relations is important because at its core, PR revolves around this universal truth: people act based upon their perception of facts.
- By managing, controlling, or influencing people's perceptions, public relations practitioners hope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives.
- When public relations practitioners successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished.
For those who may have an interest to
follow this dynamic field, here's a list of career opportunities for you:
·
Public Relations Specialist
·
Social Media Specialist
· Public Speaker
· Communications
Coordinator
· Communications
Director
·
Communications Editor
·
Communications Representative
·
Communications Specialist
·
Copy Writer
