"SHOOT TO KILL": Members of the SAPS watch as Lonmin platinum mine workers lie breathless and defenceless on the ground after being shot like useless animals by police officers during their strike against minimal wages. Photo adapted from: bolekaja.wordpress.com |
One thing I'd like to discuss is the Public relations mess in which the SAPS and Lonmin mine find themselves in. PRPs have to get to work and clean up this mess!
The SAPS's reputation has gone from neutral to negative!
We all know that the SAPS still has a lot of issues to address in order to be perceived in a good way by the public, challenges facing the SAPS at the moment include amongst others:
- The brutality of police officers;
- The negativity caused by former National Police Commissioner Mr Bheki Cele's corrupt activities;
- The newly appointed National Commissioner with no police experience (Mrs Riah Phiyega)
Lonmin Platinum Mine is losing millions and it's certainly on the verge of losing investors because of greed!
Lonmin makes billions of rands every year and they achieve that through hardworking, poor and unhappy miners. This is greed! How could I give my worker as little as R4000 monthly while I make millions through their hard labour?
Lonmin also has to work very hard to restore their desired image. Failure to do so will see investors pulling out because of this incident. Who wants to do business with a company that treats it's employees like garbage?
A public relations lesson to be learned from the Lonmin Massacre:
- The SAPS took their time to address the brutality of police officers, it got worse and resulted in the Marikana massacre.
- PRPs always need to be proactive towards any issue arising in their organisations rather than having to be reactive at a later stage.
- Lonmin turned a blind eye on the needs of their starving miners who then took matters into their own hands.